Kristina Bernarducci and Joe Lynch discuss delivering the drinks: streamlining beverage transportation. Kristina is the Director of Operations at Bettaway, a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Kristina and the Bettaway team are big supporters of Wreaths Across America. 

About Kristina Bernarducci

Kristina Bernarducci isn’t just building partnerships—she’s building community. As Director of Operations at Bettaway and Director of Business Development at PalletTrader, Kristina brings energy, creativity, and a drive for results to the world of logistics and supply chain. Her approach blends data-driven strategy with a human touch, helping companies solve complex problems while creating space for collaboration. With over a decade of experience in operations, Kristina is known for turning opportunities into long-term growth. She’s led high-impact initiatives, scaled client relationships, and helped new brands get their product to market. Kristina is a passionate philanthropist and channels her influence into causes that matter. She plays an active role in campaigns like Wreaths Across America and supports initiatives for organizations such as WeMake, which empowers adults with autism through creativity and inclusion. Whether she’s hosting charity golf tournaments or hosting Rutgers University Supply Chain students with a tour of the manufacturing facility, Kristina believes business should always be a force for good.

About Bettaway

Bettaway is a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Founded in 1981, Bettaway has evolved from a local beverage distributor into a comprehensive logistics provider. The company operates five distinct entities that collaborate to deliver end-to-end supply chain services:

• Bettaway Traffic Systems, Inc.: Provides third-party logistics (3PL) services, offering clients a complete managed services solution.
• Bettaway Pallet Systems, Inc.: Offers national pallet management services, acting as a single source for pallet supply, retrieval, and tracking.
• Bettaway Beverage Distributors, Inc.: Operates a modern, technologically advanced fleet of 150 tractors and 900 food grade dry vans, providing dependable support to logistics and pallet divisions.
• Bettaway West, Inc.: Expands the company’s reach with assets and an office in Buena Park, California.
• BevDS: equipped to handle e-commerce fulfillment, variety packing, and distribution services.

Committed to community engagement, Bettaway supports various organizations, including the Douglas Developmental Disabilities Center, Rutgers University Center for Adults with Autism and Wreaths Across America.

About Wreaths Across America

Wreaths Across America is an American nonprofit organization established in 2007 by wreath producer Morrill Worcester, assisted by veterans and truckers. Its primary activity is distributing Veteran’s wreaths for placement on graves in military cemeteries. In December 2008, the United States Senate agreed to a resolution that designated December 13, 2008, as Wreaths Across America Day. Subsequent National Wreaths Across America Days have been designated on the second or third Saturday of December. What began in 1992 with a trailer load of wreaths, decorated by volunteers and laid at the graves of fallen soldiers at Arlington National Cemetery has now become a national organization with over 3,700 participating locations – all focused on the mission to REMEMBER the fallen; HONOR those who serve; TEACH our children the value of freedom.

Key Takeaways: Delivering the Drinks: Streamlining Beverage Transportation

• Kristina Bernarducci and Joe Lynch discuss delivering the drinks: streamlining beverage transportation.
• Kristina is the Director of Operations at Bettaway, a privately held, family-owned Supply Chain Services company headquartered in South Plainfield, New Jersey. Here are some challenges that Bettaway faces in streamlining beverage transportation:
• A Legacy Built on Beverage Expertise: For decades, Bettaway has been a leading force in transportation and logistics, carving out a specialized niche within the intricate world of the beverage supply chain.
• Strategic Partnership with Arizona Ice Tea: Bettaway’s long-standing and crucial partnership with Arizona Ice Tea underscores their ability to handle the high-volume and specific logistical needs of a major beverage producer.
• End-to-End Solutions Tailored for Beverage: From managing vast inventories to ensuring timely distribution, Bettaway provides comprehensive logistics solutions that are specifically designed to support the unique demands of the beverage industry, as evidenced by their work with Arizona Ice Tea.
• Driving Efficiency Through Innovation: By employing advanced technology and data-driven insights, Bettaway optimizes transportation routes and streamlines warehouse operations, ensuring cost-effective and efficient delivery of products like Arizona Ice Tea.
• Unwavering Commitment to Quality and Compliance: Understanding the importance of product integrity, Bettaway maintains rigorous quality control and adheres to all necessary regulations, safeguarding the consistent quality of beverages like Arizona Ice Tea throughout the supply chain.
• Extensive North American Reach: Bettaway’s robust network across North America provides the scale and flexibility required to effectively distribute high-demand beverages like Arizona Ice Tea to a wide range of markets.
• More Than a Vendor, a Strategic Ally: Bettaway operates as a true partner, working closely with clients like Arizona Ice Tea to understand their evolving needs and provide customized logistics strategies that contribute to their continued success.
• Wreaths Across America is an American nonprofit organization established in 2007 by wreath producer Morrill Worcester, assisted by veterans and truckers. Its primary activity is distributing Veteran’s wreaths for placement on graves in military cemeteries.

Learn More About Delivering the Drinks: Streamlining Beverage Transportation

Kristina Bernarducci | Linkedin

Bettaway | Linkedin

Bettaway

Pallet Trader

Wreaths Across America

Pallet Trader | Linkedin

Going Private: Shippers Strengthening In-House Fleets

Bettaway Enters Third Year Partnering with We Make Supporting Innovative Jobs Program for Adults with Autism

Freight markets at “equilibrium” have truckers, shippers cautiously optimistic

The Logistics of Logistics Podcast

Corey Abbott and Joe Lynch discuss tech-driven drayage: a PortPro perspective. Corey is the Chief Growth Officer and his team lead enterprise initiatives at PortPro, an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both.

About Corey Abbott

Corey Abbott, Chief Growth Officer and his team lead enterprise initiatives at PortPro, focusing on developing comprehensive products designed to enhance the customer experience, guided by their needs and feedback. Corey spent over a decade at STG Logistics, the nation’s leader in containerized freight, and XPO Logistics, where he built operational, financial, and back-office solutions to help companies and users across the globe. He also partnered with companies across multiple industries and modes of transportation (OTR, Drayage, Intermodal, Global forwarding, LTL, Supply Chain Warehousing/ Transloading, Expedited Air, Road, and Water). He held roles of CIO, Intermodal, and Drayage, and most recently, Chief Product Officer. He holds a Master’s degree in accounting and finance from the University of North Carolina at Charlotte.

About PortPro

PortPro is an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. Its flagship TMS platform streamlines order entry, dispatch management, container tracking, communication, appointment-setting, accounts receivable, accounts payable, reporting, AI-driven features, and more for our customers – who can then provide full transparency and better service to their customers. Visit www.portpro.io for more information and to schedule a demo.

Key Takeaways: Tech-Driven Drayage: A PortPro Perspective

• Corey Abbott and Joe Lynch discuss tech-driven drayage: a PortPro perspective.
• Corey is the Chief Growth Officer and his team lead enterprise initiatives at PortPro, an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. Drayage carriers and brokers face the following challenges:
• Operational Inefficiencies & Lack of Real-Time Visibility: Difficulty managing complex drayage processes and tracking critical information (containers, status, appointments) leads to wasted time, errors, and increased costs.
• Manual Processes & Poor Communication Hindering Productivity: Reliance on outdated methods for order entry, scheduling, invoicing, and communication creates administrative burdens, slows down operations, and limits collaboration.
• Stuck with Outdated Tech or Ill-Suited Systems: Drayage carriers and brokers often face a dilemma: either wrestle with legacy TMS platforms that hinder integration and lack modern AI, or try to force-fit traditional TMS solutions missing crucial drayage-specific features like appointment management.
• Missing the Mark on Drayage Needs: Existing TMS options frequently fail to address the unique complexities of drayage, lacking the specialized fields and functionalities required for efficient appointment scheduling, container tracking, and overall drayage operation
• PortPro customers enjoy the following advantages:
• PortPro’s platform, is a cloud-based TMS (Transportation Management System) built specifically for drayage operations. It streamlines everything from dispatching and invoicing to document management and container tracking, offering users a centralized platform that eliminates manual workflows and siloed systems.
• Automated Workflows and Real-Time Visibility: With features like EDI/API integrations, automated billing, and GPS-based container tracking, PortPro empowers carriers and brokerages with real-time operational visibility and faster decision-making. This reduces delays, improves on-time performance, and boosts overall efficiency — critical in an industry where time is money.
• Compliance and Scalability at the Core: PortPro’s technology is designed to adapt to regulatory complexities like AB5 and environmental compliance laws. It helps companies stay ahead of legal changes while scaling their operations without needing to invest heavily in back-office expansion. This makes it especially valuable for mid-sized drayage companies aiming to grow.
• Specialized AI Agents & Optimizers: PortPro launches AI-powered tools integrated directly into their TMS, offering targeted automation for specific drayage workflows like spreadsheet updates and empty container returns, accessible via an AI Marketplace and customizable chat interface.
• Key AI Features for Efficiency: The initial rollout includes “AI Chat” for real-time data queries, “Spreadsheet AI Agents” for automatic data synchronization with Excel and Google Sheets, and “Empty Return Agents” to automate the often cumbersome process of managing empty container returns.
• Addressing Drayage’s Manual Inefficiencies: These AI innovations directly tackle the significant administrative burdens in drayage, which can account for up to 20% of operating costs, freeing up operations teams to focus on more strategic and customer-centric activities.

Learn More About Tech-Driven Drayage: A PortPro Perspective

Corey Abbott | Linkedin

PortPro | Linkedin

PortPro

PortPro’s Informative Blogs

Case Studies

Latest news about PortPro

PortPro’s Complementary Carrier Guide to Growth

State of Drayage Industry Report

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

Brent Evens and Joe Lynch discuss how carrier sales teams are being run the wrong way. Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages.

About Brent Evens

Brent Evens is the Co-founder of NextBoard, a freight tech startup helping brokers streamline carrier sales and build stronger, more efficient networks. He brings a diverse background in logistics, SaaS, and product strategy—including time at Delta Air Lines, where he worked on digital product initiatives that improved customer experience and operational performance. Before launching NextBoard, Brent also held leadership roles in product and growth at other startups, focusing on solving operational challenges and modernizing how freight teams work. Based in Georgia, Brent is passionate about helping logistics companies scale smarter by leveraging better tools, data, and processes—and he’s always up for a conversation about the future of freight, carrier relationships, or a good pickleball match.

About NextBoard

NextBoard is a carrier sales platform purpose-built for freight brokerages. Designed to replace spreadsheets, manual processes, and scattered carrier data, NextBoard acts as a CRM for broker-carrier relationships. The platform enables reps to centralize carrier profiles, automate freight matching, send digital offers, and improve visibility into engagement—all in one place. NextBoard helps brokerages reduce their reliance on load boards, increase carrier utilization, and operate more efficiently. Whether a brokerage is looking to grow strategically or simply tighten up day-to-day operations, NextBoard gives teams the tools they need to move faster and smarter in a highly competitive market.

Key Takeaways: Carrier Sales Teams Are Being Run the Wrong Way

• Brent Evens and Joe Lynch discuss how carrier sales teams are being run the wrong way.
• Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages. Brent thinks that carrier sales teams are making the following mistakes:
• Disorganized Carrier Data: Scattered carrier info hinders comprehensive understanding and relationship building.
• Ineffective Freight Matching (“Post and Pray”): Over-reliance on load boards and manual processes wastes time and underutilizes networks.
• Manual Sales Processes: Repetitive tasks limit time for relationship building and strategic activities.
• Lack of Performance Insights: Limited data on carriers prevents informed decisions about selection and improvement.
• Carrier sales teams that use NextBoard gain the following advantages:
• AI-Driven Freight Matching and Workflow Automation: NextBoard leverages artificial intelligence to analyze historical data and current market conditions, enabling smart freight matching that prioritizes trusted carriers based on lane preferences, equipment types, and performance history. This automation streamlines repetitive tasks such as quote collection and carrier follow-ups, freeing up representatives to focus on strategic relationship-building activities.
• Comprehensive Carrier Profiles and Performance Analytics: The platform provides 360° carrier profiles that include equipment types, lane preferences, rate history, and performance metrics. Real-time analytics offer insights into carrier performance, allowing brokerages to identify their most reliable partners and make data-driven decisions to optimize their carrier network
• Seamless Integration with Major TMS and Compliance Monitoring: NextBoard integrates seamlessly with all major Transportation Management Systems (TMS), eliminating the need for double data entry and ensuring a unified workflow.
• Additionally, it offers compliance monitoring by automatically tracking carrier insurance, authority status, and safety scores, thereby reducing fraud risk and enhancing operational efficiency.

Learn More About Carrier Sales Teams Are Being Run the Wrong Way

Brent Evens | Linkedin

NextBoard | Linkedin

NextBoard

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners.

About Briana Birkholz

Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies.

About SPS Commerce

SPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network.

Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain

• Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following:
• Inconsistent Time to Revenue: The Silent Growth Killer – Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce’s “plug-and-play” solutions drastically reduce onboarding time from months to days.
• The Cost of Chaos: Inconsistent Order Intake – Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control.
• Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance.
• SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages:
• Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools.
• Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC).
• Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service.
• Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem.
• Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions.

Learn More About Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain

Briana Birkholz | Linkedin

SPS Commerce | Linkedin

SPS Commerce

Woods Distribution Case Study

Arcadia Cold Storage & Logistics Case Study

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

Suketu Gandhi and Joe Lynch discuss the strategic COO: navigating disruption and driving change. Suketu is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm.

About Suketu Ghandi

Suketu Gandhi is a partner and global chair for the Strategic Operations Practice at Kearney, a leading management consulting firm. Based in Chicago, his expertise covers a wide range of operations topics, with an emphasis on end-to-end supply chains and their redesign for four critical purposes, growth, cost, resilience, and sustainability. Noting that the key to maximizing their effectiveness lies in the combination of human intelligence, AI, and automation, he underpins this with a deep understanding of how global operations work. Suketu’s passion for operations work goes back to the earliest days of his career with a major retailer. Now, he puts this knowledge to work for clients throughout the consumer and retail space. Suketu is frequently published on operations transformation topics in outlets such as HBR, MIT Sloan Management Review, and The Wall Street Journal.

About Kearney

Since 1926, Kearney has been a leading management consulting firm and trusted partner to three-quarters of the Fortune Global 500 and governments around the world. With a presence across more than 40 countries, our people make us who we are. We work impact first, tackling your toughest challenges with original thinking and a commitment to making change happen together. By your side, we deliver—value, results, impact. To learn more about Kearney, please visit www.kearney.com.

Key Takeaways: The Strategic COO: Navigating Disruption and Driving Change

• Kearney’s third annual COO survey, in collaboration with AWS, reveals that while COOs anticipate organizational growth in 2025, they foresee significant hurdles related to skills gaps and execution challenges.
• The research highlights key findings from the survey of over 120 senior operations leaders, indicating a shift in priorities from pure cost efficiency to a more balanced strategy emphasizing innovation, risk management, and the integration of technologies like GenAI in supply chains.
• The purpose of the survey is to identify the major concerns and strategic shifts among COOs, revealing an “execution gap” and a critical need to address skill shortages and proactively manage risks in an increasingly uncertain global environment.
• Global & Legacy Powerhouse: Founded in 1926 and headquartered in Chicago, Kearney is a top-tier management consulting firm with a presence in 40+ countries, serving Fortune Global 500 clients across industries.
• Strategic Expertise at the Core: Renowned for excellence in strategic operations, sourcing, procurement, and transformation — Kearney consistently ranks among global leaders in these areas.
• Forward-Thinking Insights: Through thought leadership like the FDI Confidence Index and Global Business Policy Council, Kearney shapes conversations on global economics, innovation, and disruption.
• People-First, Impact-Driven: With a culture rooted in collaboration, inclusion, and purpose, Kearney focuses on delivering measurable change while fostering a diverse and empowered workforce.

Learn More About The Strategic COO: Navigating Disruption and Driving Change

Suketu Gandhi | Linekdin

Kearney | Linkedin

Kearney

Beyond survival: the new operational playbook separating leaders from laggards in 2025

Manage Capital Investments Like a Supply Chain

What Fast-Moving Companies Do Differently

Leveraging New Tech to Boost Supply Chain Resilience

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

Danielle Spinelli and Joe Lynch discuss unpacking cargo theft: trends and solutions. Danielle serves as Account Executive at Descartes MyCarrierPortal, the leading solution for carrier identity, onboarding, and monitoring in transportation.

About Danielle Spinelli

Danielle Spinelli is an Account Executive at Descartes MyCarrierPortal. With a decade of experience in the logistics and transportation industry, Danielle brings a wealth of knowledge and expertise in carrier sales and vetting. Having worked as a Carrier Sales Broker for 8 years, Danielle honed a deep understanding of the supply chain and transportation landscape, building strong relationships with carriers and specializing in vetting and compliance. For the past two year, Danielle has been a key member of the team at MyCarrierPortal, specializing in carrier vetting. In this role, Danielle focused on educating customers how to properly review carriers to ensure that every carrier meets compliance standards to prevent brokers/shippers from being a victim of fraud.

About MyCarrierPortal

Descartes MyCarrierPortal is the industry’s most trusted platform for carrier onboarding, fraud prevention, and compliance. Built for freight brokers, 3PLs, and shippers, it streamlines carrier qualification, automates insurance monitoring, and reduces risk—enabling faster, more secure freight operations across the industry’s largest active carrier network.

Learn More About Unpacking Cargo Theft: Trends and Solutions

Danielle Spinelli | Linkedin

Descartes MyCarrierPortal | Linkedin

Descartes MyCarrierPortal

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

Tom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler’s logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business.

About Tom Augenthaler

Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University.

About 551 Media and The Influence Marketer

The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them.

Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler’s Logistics Marketing Gameplan

• Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility
• Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities. 
• Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support. 
• Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum.
• Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships.
• Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors.
• Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space.

Learn More About Stop Selling, Start Influencing: Tom Augenthaler’s Logistics Marketing Gameplan

Tom Augenthaler | Linkedin

Tom Augenthaler | Twitter

551 Media | Linkedin

The Influence Marketer

A Better Way to Reach Your Target Market with Tom Augenthaler

The Customer is the Hero with Tom Augenthaler

The Dark Funnel with Tom Augenthaler

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
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• Check out The Logistics of Logistics on Youtube

Ryan Schreiber and Joe Lynch discuss I don’t know who needs to hear this but… Ryan is the Chief Growth Officer at Metafora, the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space.

About Ryan Schreiber

Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University.  Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight brokerage start-ups. Ryan is a skilled technologist and strategist who has helped transform many leading transportation and logistics companies. In Ryan’s experience, great technology is important, but finding and keeping the right people is the key to success in the 3PL business.

About Metafora

Metafora, previously “CarrierDirect”, is the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. They partner with carriers, shippers, and freight tech vendors to help them optimize their business and build software to fuel their growth. Welcome to the new way forward. Welcome to Metafora.

Key Takeaways: I Don’t Know Who Needs To Hear This But…

• “I Don’t Know Who Needs to Hear This But…”: Straight Talk on Logistics: Joe and Ryan discuss critical logistics topics, mirroring Ryan’s popular LinkedIn posts that begin with “I don’t know who needs to hear this but…” The discussion covers crucial insights on freight pricing, the realities of the current market, and how external factors can impact sales, delivering essential advice to those navigating the industry’s challenges.
• Metafora is a management consulting and custom software development firm specializing in the logistics and transportation industries.
• Metafora offers different services:
  • Technology Consulting: Assisting clients in selecting, developing, and adopting technology solutions that align with their business objectives.
  • Tech-enabled Services: Providing turnkey, enterprise-level delivery solutions to minimize costs and enhance performance.
  • M&A Support: Evaluating potential acquisition targets and supporting their integration and growth.
  • Business Consulting: Aligning business processes and technology with data-driven strategies to transform supply chains into strategic assets.
• Metafora primarily serves third-party logistics providers (3PLs), carriers, shippers, and freight tech companies, aiming to drive efficiency and profitability in transportation and logistics operations.
• The company has collaborated with industry leaders such as FedEx Freight, Mitsubishi Corporation, and J.B. Hunt, providing expertise in technology strategy and implementation.
• Metafora is committed to empowering organizations to make data-driven decisions, fostering collaboration and innovation among professionals in the transportation and logistics sectors.

Learn More About I Don’t Know Who Needs To Hear This But…

Ryan Schreiber | Linkedin

Metafora LinkedIn

Metafora website

Metafora Services

The Metafora Story with Peter Rentschler

The Competitive Advantage with David Bell and Peter Rentschler

3 Freight Trends to Watch with Ryan Schreiber

Navigating the Roller Coaster Freight Market with Ryan Schreiber

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Mike Baudendistel and Joe Lynch discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector.

About Mike Baudendistel

Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation and equipment as a sell-side equity research analyst at Stifel. At Stifel, he had primary coverage of the railroad, rail equipment, and truck equipment sectors. His experience also touched the truckload the domestic marine sectors. He is a CFA Charterholder and is based in Dallas.

About SONAR

SONAR is dedicated to helping businesses understand and navigate the global supply chain. Our mission is to bring market intelligence and transparency to all parts of the ecosystem to yield better decision-making and performance. SONAR provides high-frequency data and visibility into the freight marketplace — at local, state, national and global levels. SONAR’s price, demand and capacity data spans across all modes to allow logistics leaders to benchmark, analyze, monitor and forecast the global physical economy.

About FreightWaves

FreightWaves is the leading freight intelligence provider, offering current digital intelligence and context to the freight community on a central platform. FreightWaves’ SaaS product, SONAR, is the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector.  FreightWaves.com, the company’s news site, is the leading provider of news and commentary for the transportation and logistics space. FreightWaves also hosts conferences under Transparency and MarketWaves branding and is a co-developer of the first futures contracts dedicated to trucking spot rates.

Key Takeaways: The CPG Supply Chain

• The CPG (Consumer Packaged Goods) industry produces everyday items that consumers frequently buy and quickly use, like food, beverages, and household products.
• Some of the larger CPG companies are: 
  • Nestlé: A global leader in food and beverage products.
  • Procter & Gamble (P&G): Dominates the household and personal care sector.
  • PepsiCo: A major player in both beverages and snack foods.
  • Coca-Cola: A globally recognized beverage company.
  • Unilever: Offers a wide range of food, home care, and personal care products.
  • Johnson & Johnson: While having large pharmaceutical divisions, they also have a very large presence in consumer health products.
  • Colgate-Palmolive: Leading in oral care, personal care, and home care.
• SONAR is a high-frequency data and analytics platform that provides real-time insights into the freight market, helping businesses make informed decisions regarding supply chain management.
• SONAR’s NTI offers a seven-day moving average of spot rates in the U.S. for-hire, over-the-road dry van trucking market, serving as a transparent benchmark for freight pricing and market trends.
• The platform delivers extensive data across various transportation modes, including truckload, less-than-truckload, intermodal, and ocean freight, enabling users to monitor supply and demand dynamics effectively.
• FreightWaves is acknowledged as a leading source of freight market intelligence, having been featured in the FreightTech 25 list, which highlights the most innovative and impactful technology solutions in the freight industry.

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Sean Smith and Joe Lynch discuss why brokers are drowning in accounting work: how Denim simplifies it. Sean is VP of Product at Denim, a trusted freight factoring partner on a mission to advance the supply chain by accelerating the movement of money and data.

About Sean Smith